Privacy Policy

Last Updated: 23 January, 2025

At Fønix Resilience AB (“we,” “us,” or “our”), we are committed to respecting your privacy and ensuring the security of your personal information. This Privacy Policy describes how we collect, use, disclose, and protect your personal data when you visit our website or otherwise interact with us—particularly in connection with our advertising efforts, including Google Search Ads.

We operate in accordance with applicable data protection regulations, including the General Data Protection Regulation (“GDPR”), and adhere to our core values of Honesty, Responsibility, and Family Security.

1. Who We Are

  • Business Name:Fønix Resilience AB

  • Business Address: Ringvägen 35, 11863 Stockholm, Sweden

  • Contact Email: ulrik.horn@fonixlogistics.org (for privacy-related inquiries)

We are the “data controller” responsible for deciding how we hold and use personal information about you.

2. What Information We Collect

We may collect and process the following types of personal data:

  1. Contact Information: Such as your name, email address, phone number, and postal address if you choose to provide them.

  2. Communication Details: If you contact us via email, form submissions, or other means, we may collect your message content and any associated information.

  3. Technical Information: Including IP address, browser type, device information, and cookie data, collected automatically when you browse our website.

  4. Marketing and Analytics Data: This includes your preferences in receiving marketing communications from us and third-party analytics data (e.g., Google Ads, Luma usage statistics, etc.).

  5. Sales/Customer Data: If you become our customer or lead, we may store additional information in our CRM (Pipedrive) to facilitate communication and service delivery.

We do not knowingly collect or process special categories of personal data (e.g., health, religious, or political information).

3. How We Collect Your Information

  1. Direct Interactions: When you fill out a form, sign up for updates, or communicate with us directly (e.g., email, phone).

  2. Automated Technologies: As you interact with our website, we automatically collect technical data about your equipment, browsing actions, and usage patterns (via cookies and similar technologies).

  3. Third Parties: We may receive information about you from third-party service providers (e.g., analytics tools, CRM platforms) if you have interacted with us through those platforms.

4. How We Use Your Information

We use personal data for the following purposes:

  1. Service Delivery: To provide you with information about our bio-shelters and related services.

  2. Customer Relationship Management: We use Pipedrive to manage leads, deals, and customer interactions.

  3. Communication: Respond to inquiries, send administrative or service-related emails, and keep records of our correspondence.

  4. Marketing and Advertising:

    • To run Google Search Ads and measure campaign performance.

    • Potentially to use remarketing ads to re-engage visitors, though we may or may not be actively doing so.

    • To share relevant updates or offers (only if you have consented or where otherwise legally permitted).

  5. Analytics: Monitor usage and improve our website and services, using tools such as Luma or other analytics platforms.

  6. Legal and Compliance: To comply with any applicable legal obligations or regulatory requirements.

5. Third-Party Services

We may share your personal data with or collect your personal data through the following third-party service providers, which may process your data on our behalf:

  • Google Workspace (for business email, document management)

  • Pipedrive (CRM platform for leads and customer management)

  • Luma (for event/meeting management and analytics)

  • Google Ads / Google Analytics (for ad performance and analytics)

Each third-party service is responsible for its own compliance with applicable data protection regulations. We recommend reviewing their respective privacy policies for more information on how they handle personal data.

We do not currently share your data with any additional services or tools beyond those listed above, unless required by law or necessary to fulfill the services you request.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  1. Recognize you when you return to our site.

  2. Analyze how you use our site (e.g., Google Analytics).

  3. Optimize our marketing campaigns, including possible remarketing efforts.

If you prefer not to accept cookies, most browsers allow you to reject them. However, this may affect your user experience or certain features on our website.

7. Legal Basis for Processing (EU Visitors)

Under the GDPR, our legal bases for processing your personal data may include:

  • Consent: Where you have expressly given consent (e.g., when subscribing to marketing updates).

  • Contract: Where processing is necessary to perform a contract with you or to take steps at your request before entering into a contract.

  • Legitimate Interests: Where it is necessary for our legitimate interests (e.g., running our business, improving our products and services) and not overridden by your data protection interests.

  • Legal Obligation: Where we need to comply with a legal or regulatory requirement.

8. Data Storage and Security

We store data with reputable cloud service providers (including third parties like Google Workspace and Pipedrive). These providers may process data outside the European Economic Area (EEA), and we will ensure appropriate safeguards are in place to protect your personal data.

We take reasonable and appropriate security measures to protect your personal data, including:

  • Two-Factor Authentication (2FA) on supported services.

  • Regular password updates and use of unique, strong passwords.

  • Restricting access to personal data to authorized personnel only.

9. Data Retention

We keep your personal data only for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements. We do not have a fixed retention period; however, you may request deletion of your data at any time if you have engaged with us (e.g., as a customer or lead).

10. Your Rights

Depending on your location and the applicable data protection laws, you may have certain rights regarding your personal data. These rights can include:

  1. Access: You can request information about the personal data we hold about you.

  2. Rectification: You can request that we correct or update any inaccurate data.

  3. Deletion: You can request that we delete your personal data if you have sufficiently engaged with us (e.g., as a customer or lead), unless we are required to keep it for legal or regulatory reasons.

  4. Restriction of Processing: You can request the restriction of processing under certain circumstances.

  5. Objection: You can object to processing of your data if the basis is our legitimate interest.

  6. Data Portability: Where applicable, you may request to receive your personal data in a structured, commonly used, machine-readable format.

For random site visitors (who have not otherwise become customers or leads), we will only process data deletion or access requests if legally required. To exercise any of these rights, please contact us at ulrik.horn@fonixlogistics.org.

11. Payment Processing

If you choose to purchase from us, we may use third-party payment processors (e.g., Stripe, PayPal, or others to be confirmed) to handle payment transactions. We do not directly handle or store your financial details. The processing of your payment is governed by the respective payment processor’s privacy policy.

12. Children’s Privacy

Our website and services are intended for individuals aged 18 and over. We do not knowingly collect personal data from children under 18. If you believe a child under 18 has provided us with personal data, please contact us immediately so we can delete the information.

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. When we post changes, we will revise the “Last Updated” date at the top of this Policy. Your continued use of our website or services after any changes constitutes acceptance of those changes.

14. How to Contact Us

If you have questions or concerns about this Privacy Policy, or if you wish to exercise any of your rights regarding your personal data, please contact:

Fønix Resilience AB
Ringvägen 35, 11863 Stockholm, Sweden
Email: ulrik.horn@fonixlogistics.org

Thank you for trusting us with your personal data. We are committed to using your information responsibly, honestly, and securely, in line with our core values of Honesty, Responsibility, and Family Security.